Our journey begins in Jamaica, where we were raised by a strong single mother, Ivy — a woman who never allowed her five children to quit at anything. Every day she reminded us: “I don’t have anything to give all of you, so go to school and study hard.” Through sacrifice and strength, she gave us more than she knew — resilience, unity, and faith. Though we didn’t have much, there was always enough to share. From her, we learned to grind, to gravitate, and to elevate. Her lessons carried us through every challenge. We earned our education, built our dreams, and passed her work ethic to the next generation. One of her grandchildren, REIGN, became a music artist and created the GGE Streetwear logo — a powerful symbol of our family’s legacy. The interlocking letters and crown represent the passing of wisdom and strength through generations — a reminder to keep pushing, keep believing, and never let setbacks stop your rise. Even today, Ivy’s love still carries us. When you wear Grind. Gravitate. Until You Elevate. Streetwear, you’re not just representing a brand — you’re declaring your commitment to the grind that leads to greatness. We design for those who rise after every fall, who chase their purpose relentlessly, and who know their worth. You are built to rise. You are built to REIGN. Welcome to GGE Streetwear. Welcome to the Grind.